//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Konferenzschrift"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Wertschöpfung im Mobilfunkmark...
Similar by person
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Viral marketing
Mobile communications
6
Mobilkommunikation
6
Consumer behaviour
5
Konsumentenverhalten
5
Deutschland
4
Electronic money
4
Elektronisches Geld
4
Germany
4
E-commerce
3
Innovation adoption
3
Innovationsakzeptanz
3
Marketing management
3
Marketingmanagement
3
Mobile Business
3
Mobile business
3
Betriebliche Wertschöpfung
2
Business model
2
Business network
2
Digital platform
2
Digitale Plattform
2
Digitalisierung
2
Digitalization
2
Digitization
2
Geschäftsmodell
2
Network economics
2
Netzwerkökonomik
2
Social Web
2
Social web
2
Unternehmensnetzwerk
2
Value creation
2
Virales Marketing
2
AGFEA
1
Acceptance
1
Advertising planning
1
Augsburg <2003>
1
Bank marketing
1
Bankmarketing
1
Beziehungsmarketing
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Konferenzschrift
Aufsatz im Buch
Aufsatz in Zeitschrift
Book section
3
Article in journal
2
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
German
3
English
3
Author
All
Pousttchi, Key
6
Wiedemann, Dietmar G.
2
Gleiß, Alexander
1
Haunstetter, Tobias
1
Hufenbach, Yvonne
1
Kohlhagen, Marco
1
Turowski, Klaus
1
Wiedemann, Dietmar Georg
1
more ...
less ...
Institution
All
Workshop Mobile Commerce <3, 2003, Augsburg>
1
Published in...
All
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
GI-Edition / Proceedings
1
Handbook of research on mobile marketing management
1
International journal of electronic commerce : IJEC
1
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
1
Source
All
ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
Saved in:
2
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
3
Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Perspektiven des Mobile Business : Wissenschaft und …
,
(pp. 35-50)
.
2005
Persistent link: https://www.econbiz.de/10003082897
Saved in:
4
Mobil Viral Marketing : ein State of the Art
Pousttchi, Key
;
Turowski, Klaus
;
Wiedemann, Dietmar Georg
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 289-304)
.
2008
Persistent link: https://www.econbiz.de/10003753453
Saved in:
5
An apple a day : how the platform economy impacts value creation in the healthcare market
Gleiß, Alexander
;
Kohlhagen, Marco
;
Pousttchi, Key
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
4
,
pp. 849-876
Persistent link: https://www.econbiz.de/10012797024
Saved in:
6
Mobile commerce - Anwendung und Perspektiven
Pousttchi, Key
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004722539
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->