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Over one million firms around the world have adopted a Quality Management System (QMS) that conforms to ISO 9001 certification in 2015 and recent figures show that certifications have rapidly increased in emerging economies. ISO 9001 is considered a signal of high quality for products or...
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We study the strategic positioning of Austrian manufacturing firms that face competition from emerging markets as opposed to firms that do not. Using a unique sample of large Austrian manufacturing, we find that emerging market competitors are not always a force majeure, but the result of the...
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