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Marketing and the new science of planning
King, Robert L.
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1968
Persistent link: https://www.econbiz.de/10000674896
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1987 AMA educators' proceedings
Douglas, Susan P.
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American Marketing Association
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1987
Persistent link: https://www.econbiz.de/10001548914
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1986 AMA educators' proceedings
Shimp, Terence A.
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American Marketing Association
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1986
Persistent link: https://www.econbiz.de/10001548937
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1985 AMA educators' proceedings
Lusch, Robert F.
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American Marketing Association
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1985
Persistent link: https://www.econbiz.de/10001548945
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5
1984 AMA educators' proceedings
Belk, Russell W.
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American Marketing Association
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1984
Persistent link: https://www.econbiz.de/10001548951
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1983 AMA educators' proceedings
Murphy, Patrick E.
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American Marketing Association
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1983
Persistent link: https://www.econbiz.de/10001477602
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Marketing strategies for a tough environment
LaPlaca, Peter L.
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1980
Persistent link: https://www.econbiz.de/10001477616
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