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reported in this paper examined the relationship between product quality and innovation success. In contrast to existing … product innovation literature that focused on industrial goods, this study used food product data from a 2002 German food …
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power affects food manufacturing firms incentives to invest in innovation of high quality food products. On the basis of a … Germany. Results of multinomial logit model show a moderate and negative impact of retailer market power on innovation of … seem to more effectively resist retailer market power in product innovation. …
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Product innovation is a competitive strategy in food industry. Successful product development management is a key …-conduct-performance approach it can be argued that product innovation raises barriers to entry and thus improve profitability. This study examines …
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