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~institution:"Edward Elgar Publishing"
~person:"Brodowsky, Glen H."
~type_genre:"Handbuch"
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Handbook on cross-cultural marketing
Brodowsky, Glen H.
(
ed.
);
Schuster, Camille P.
(
ed.
)
-
2020
-cultural marketing is a broad topic in today's technological, always-connected
world
. This Handbook suggests future directions for cross …
Persistent link: https://www.econbiz.de/10012294228
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