Using consumer panel data we explore the impact of food package size on food-at-home consumption. We exploit food manufacturer package downsizing strategy to track shifts in household purchase volume before and after package size changes. Focusing on shelf-stable tuna and peanut butter markets,...

Conventionally, fruits and vegetables have been the major source of micronutrients. However, with the rising availability of nutritional supplements, U.S. consumers no longer need to rely on food alone for their nutritional needs. Time-pressured consumers with limited cooking skills and...