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~institution:"Harvard Graduate School of Business Administration"
~subject:"Marketing management"
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Harvard Graduate School of Business Administration
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Wissenschaftliche Gesellschaft für Innovatives Marketing
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Österreichische Gesellschaft für Absatzwirtschaft
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
2
Mass affluence : seven new rules of
marketing
to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
3
When
marketing
becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
4
What is
marketing
?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
5
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
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