In this article we provide a seminal academic investigationof mobile telephony consumers’ perception of the recentlyintroduced cost cap tariff in comparison to corresponding payper-use and flatrate calling plans. Previous studies have identifiedseveral psychological effects through which...

In this article we provide a seminal academic investigation of mo-bile telephony consumers' perception of the recently introduced costcap tari in comparison to corresponding pay-per-use and atrate call-ing plans. Previous studies have identied several psychological eectsthrough which consumers...