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~institution:"Institut für Markt- und Distributionsforschung <Köln>"
~subject:"Konsumentenverhalten"
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Institut für Markt- und Distributionsforschung <Köln>
National Bureau of Economic Research
96
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Die car clinic als Marktforschungsinstrument einer konsumentenorientierten Produktentwicklung
Schuh, Christoph
-
1991
Persistent link: https://www.econbiz.de/10000838798
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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia
;
Hahne, Henric
-
1996
Persistent link: https://www.econbiz.de/10000971769
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