Quality assurance and labeling play an important and increasing role in firms’ marketing strategies. In almost all cases, a price incentive has been stressed as the major incentive for firms to participate in such schemes. We argue here that important non-price incentives for participation in...

Creating more sustainable products is a major topic throughout the consumer goods industry. To succeed, it is necessary to follow a holistic, “cradle-to-grave” approach which involves stakeholders throughout the entire value chain while focusing on consumer goods. Focusing only on one...

This paper reports the use of loyalty card data from one of the biggest retailers in the world – Tesco - to analyse the impact of promotions. The aim is to demonstrate how such data can bring significant benefits to retailers and manufacturers when deciding promotional strategies, over and...

New research indicates that firms combining the science-based STI (Science, Technology, Innovation) and the experience-based DUI (Doing, Using, Interacting) modes of innovation are more efficient when it comes to improving innovation capacity and competitiveness. With regard to innovation...

Based on improved information performance, agro-food companies and supply chains want to enhance their production processes. It creates the necessity to implement additional information technologies. The implementation of information technologies is, however, a complex task because of the...

The organic food market grew steadily during the past decade (Hamm and Gronefeld 2004, Spiller 2006). This increase is accompanied by challenges in market structures, distribution channels as well as differentiation of expectations and buying motives of organic food consumers. On this regard,...

The “fruit trade chain” is a commonly accepted term used in the industry to describe the system of trading fresh fruit. The fruit trade chain includes procurement, production, packaging, shipment and delivery to the consumer. Within this chain, numerous components are involved: picking,...

The agri‐food sector and food consumption models have experienced both worldwide and in Europe a process of change that still appears ongoing. The main effects of this change are clearly visible in a whole series of new developments. The most interesting of these appears to be the role played...

The objective of this study is to characterize the cycle of knowledge in the supply chain of the industry of corn for human consumption. White corn is cultivated almost exclusively for human consumption and it has a significant value in the food supply in countries whose diet has a high...