Firms such as Ikea, First Direct, Apple or Royal Canin think and act in an unconventional way. They build up new societal and economic territories around emerging cultural and social wants and trends. They use a proactive marking approach. They coopt outside stake holders and put the emphasis...

Norbert Alter a écouté des patrons porteurs d’un stigmate les reléguant aux marges de la société pour comprendre comment ils ont réussi et sont désormais respectés. Il explique pourquoi la différence surmontée peut devenir une force.

Opinion – Gift, ungratefulness and management. Suicide and desengagement at work The gift theory as it was elaborated by Mauss and his successors helps to understand that the plant represents a place of social ties production, as well as a place for goods production. These ties, which produce...