Supply chains for fresh fruit and vegetables, are going through considerable re-shaping phase worldwide. This study analyses the trends which impose those changes and focuses mainly at the wholesale and export trading of the Euro-Mediterranean supply chain (namely, on how fruit and vegetable...

In this study the model of convenience orientation suggested by Scholderer and Grunert (2005) is applied in order to examine consumer behavior in the context of convenience food usage. The empirical results indicate that socio-demographic characteristics affect behavior both directly and...