Wei, Li-Qun; Zou, Xi - In: Asian Case Research Journal (ACRJ) 11 (2007) 01, pp. 1-21
This case summarizes the development of IKEA's China operations since the opening of its first store in Shanghai in 1998. Since then, IKEA had added four retail stores in Shanghai, Beijing and Guangzhou. Nevertheless, IKEA still had not been profitable in China. The case aims to identify the...
