Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Experimental economics in mark...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Theorie
76
Theory
75
Marketing
66
Deutschland
57
Germany
55
Market research
43
Marktforschung
43
Consumer behaviour
23
Konsumentenverhalten
23
Marketingmanagement
22
Beziehungsmarketing
17
Relationship marketing
17
Strategisches Management
13
Innovationsmanagement
9
Lieferantenmanagement
9
Supplier relationship management
9
Innovation management
8
Messung
8
Erfolgsfaktor
7
Estimation
7
Schätzung
7
Success factor
7
Advertising effects
6
Conjoint Measurement
6
Conjoint analysis
6
Conjoint-Analyse
6
Controlling
6
Einzelhandel
6
Innovation
6
Unternehmen
6
Verbraucherverhalten
6
Werbewirkung
6
Electronic Commerce
5
Empirical method
5
Empirische Methode
5
Management control
5
Measurement
5
Retail trade
5
Strategic management
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
22
Type of publication (narrower categories)
All
Hochschulschrift
18
Thesis
18
Bibliografie enthalten
6
Bibliography included
6
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Aufsatzsammlung
1
Festschrift
1
Lehrbuch
1
Textbook
1
more ...
less ...
Language
All
German
22
Author
All
Schaller, Christian
2
Schneider, Nadine C.
2
Bielert, Wilhelm
1
Böhm, Stephan
1
Draenert, Patric
1
Dressler, Matthias
1
Fillip, Stefan
1
Gaubinger, Kurt
1
Helm, Sabrina
1
Jung, Hans H.
1
Kalka, Regine
1
Kirchgeorg, Manfred
1
Klante, Oliver
1
Lüers, Thomas
1
Mauerer, Nikolaus
1
Sabel, Hermann
1
Schmidt, Rainer W.
1
Stockmann, Philip
1
Strothmann, Karl-Heinz
1
Thudium, Thomas
1
Weiser, Christoph
1
Wolf, Thomas
1
more ...
less ...
Institution
All
Akademische Marketinggesellschaft
1
Published in...
All
Gabler Edition Wissenschaft
SpringerLink / Bücher
68
Journal of business research : JBR
59
Industrial marketing management : the international journal for industrial and high-tech firms
52
Europäische Hochschulschriften / 5
35
Lehrbuch
33
Journal of marketing management : MM
24
European journal of marketing : EJM
23
Marketing intelligence & planning
23
Springer eBook Collection
22
Journal of strategic marketing
21
Journal of the Academy of Marketing Science
21
Journal of business-to-business marketing
18
Journal of marketing
18
The journal of business & industrial marketing
18
Journal of Islamic marketing : JIMA
16
Springer eBook Collection / Business and Economics
16
AMS review : official publication of the Academy of Marketing Science
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing theory
15
Business horizons
13
McGraw-Hill/Irwin series in marketing
13
Journal of research in marketing and entrepreneurship : JRME
12
Springer eBook Collection / Business and Management
12
Journal of marketing communications
11
International journal of islamic marketing and branding
10
International journal of wine business research : IJWBR
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Neue betriebswirtschaftliche Forschung : Nbf
10
Schriften zu Marketing und Management
10
Journal of Islamic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of research in marketing and entrepreneurship
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
OECD Health Statistics
9
Review of marketing research
9
Cogent business & management
8
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
8
Hamburger Schriften zur Marketingforschung
8
Journal of macromarketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Wirkung absatzpolitischer Instrumente : Metaanalyse empirischer Forschungsarbeiten
Mauerer, Nikolaus
-
1995
Persistent link: https://www.econbiz.de/10000321963
Saved in:
2
Marketingerfolgsfaktoren im Facheinzelhandel
Kalka, Regine
-
1996
Persistent link: https://www.econbiz.de/10000939061
Saved in:
3
Kooperative Absatzplanung : Einführungsstrategie für den Prognosedatenaustausch
Draenert, Patric
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001615515
Saved in:
4
VELAS:
Marketing
-Management für Regionalzeitungen
Bielert, Wilhelm
-
1995
Persistent link: https://www.econbiz.de/10000911732
Saved in:
5
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
Saved in:
6
Marktorientierte Konzeption der Produktqualität
Fillip, Stefan
-
1997
Persistent link: https://www.econbiz.de/10000963456
Saved in:
7
Strategisches
Marketing
-Accounting : Nutzung des Rechnungswesens bei strategischen Marketingaufgaben
Schmidt, Rainer W.
-
1997
Persistent link: https://www.econbiz.de/10000959361
Saved in:
8
Strategisches
Marketing
-Controlling für KMU : Basis für den Erfolg im EU-Binnenmarkt
Gaubinger, Kurt
-
2000
-
1. Aufl
Persistent link: https://www.econbiz.de/10001525033
Saved in:
9
Kundenempfehlungen als Marketinginstrument
Helm, Sabrina
-
2000
Persistent link: https://www.econbiz.de/10001467555
Saved in:
10
Innovationsmarketing für UMTS-Diensteangebote
Böhm, Stephan
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001926974
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
