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Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K. - In: Handbook of research on integrating social media into …, (pp. 324-339). 2015
Persistent link: https://www.econbiz.de/10011294560
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Distributed leadership and its applications in health care settings : social media perspective
Farzipour, Vida - In: Handbook of research on integrating social media into …, (pp. 303-323). 2015
Persistent link: https://www.econbiz.de/10011294563
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Customer attitudes towards Internet banking and social media on Internet banking in the UK
Wang, Yen-Yao; Mohana Shanmugam; Hajli, Nick; Bugshan, Hatem - In: Handbook of research on integrating social media into …, (pp. 287-302). 2015
Persistent link: https://www.econbiz.de/10011294565
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Social network analysis visualization : a Facebook case study
Mohana Shanmugam; Yusmadi Yah Jusoh; Rozi Nor Haizan Nor; … - In: Handbook of research on integrating social media into …, (pp. 257-270). 2015
Persistent link: https://www.econbiz.de/10011294583
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Social networking sites and marketing strategies
Wu, Ying; Stewart, Malcolm; Liu, Rebecca - In: Handbook of research on integrating social media into …, (pp. 207-239). 2015
Persistent link: https://www.econbiz.de/10011294589
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Value co-creation, social media, and Marketing 3.0 : towards the search for competitive advantage in firms
Garcia-Haro, Maria Angeles; Martinez-Ruiz, Maria Pilar; … - In: Handbook of research on integrating social media into …, (pp. 99-119). 2015
Persistent link: https://www.econbiz.de/10011294609
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Understanding the use of social media for employer branding
Wolf, Maxim Viktor; Sims, Julian; Yang, Huadong - In: Handbook of research on integrating social media into …, (pp. 46-72). 2015
Persistent link: https://www.econbiz.de/10011294619