This book introduces the new China (Shanghai) Free-Trade Zone one year after its launch. It examines in depth the economic, strategic and political effects of Chinese economic and financial reform. The results of the analysis are further clarified by comparing Shanghai with analogous...

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book aims to merge managerial decision making in the internationally...

This book explores emerging trends in internationalization, analyzing the processes and steps that firms take when entering new markets. This timely contribution highlights the need for a deeper understanding of today’s internationalization process, critiquing existing literature and instead...

This book provides a deep understanding of state-owned multinationals (SOMNCs) and their role in global business. SOMNCs have emerged as a force to contend with in global competition, and their study connects several fields such as economics, political economy, international business and global...

Der internationale Austausch ähnlicher Produkte innerhalb einer Branche ist ein zentrales Merkmal der Globalisierung. Florian W. Bartholomae liefert zunächst eine fundierte Analyse der Determinanten und der historischen Entwicklung dieses sogenannten intra-industriellen Handels sowie der...

Jakob Schwab analyzes central mechanisms in the systematic economic interaction between rich and poor countries. He focuses on the drivers and effects of investment in developing countries and shows that predictions of standard economic analysis may turn around when accounting for peculiarities...

Managing Retail Brands Across Different Consumer Perception Levels -- Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers -- Managing retail brands in the light of different local competitive contexts -- Importance of Retail Brand Equity and Store Accessibility for Store...