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Contract research today : where do we stand?
Mouzas, Stefanos; Blois, Keith J. - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1057-1062
Persistent link: https://www.econbiz.de/10010223469
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Non-customers as initiators of radical innovation
Rosenzweig, Stav - In: Industrial marketing management : the international … 66 (2017), pp. 1-12
Persistent link: https://www.econbiz.de/10011775950
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Salesperson influence tactics and the buying agent purchase decision : mediating role of buying agent trust of the salesperson and moderating role of buying agent regulatory orient...
Hartmann, Nathaniel; Plouffe, Christopher R.; Kohsuwan, … - In: Industrial marketing management : the international … 87 (2020), pp. 31-46
Persistent link: https://www.econbiz.de/10012285128
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Coopetition and trust : what we know, where to go next
Lascaux, Alexander - In: Industrial marketing management : the international … 84 (2020), pp. 2-18
Persistent link: https://www.econbiz.de/10012162444
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Exhibited trust and excessive knowledge specificity : a competitive altruism hypothesis
Suh, Taewon - In: Industrial marketing management : the international … 62 (2017), pp. 51-60
Persistent link: https://www.econbiz.de/10011707051
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Konzerninterne Dienstleister : Wettbewerbsfähigkeit zwischen Markt und Hierarchie
Pahl-Schönbein, Julia - 2011
Die Gestaltung konzerninterner Dienstleister orientiert sich zunehmend an marktlichen Steuerungsmechanismen, um die Wettbewerbsfähigkeit dieser marktfernen Unternehmenseinheiten zu steigern. Julia Pahl-Schönbein erklärt die Problematik des Zusammenspiels aus marktlichen und hierarchischen...
Persistent link: https://www.econbiz.de/10014425122
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On the same boat but singing a different tune : coopetition between hotels and platforms close to customers
Bahar, Varqa Shamsi; Nenonen, Suvi; Starr, Richard G., Jr. - In: Industrial marketing management : the international … 107 (2022), pp. 52-69
Persistent link: https://www.econbiz.de/10014230254
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End-user engagement within innovative public procurement practices : a case study on public-private partnership procurement
Torvinen, Hannu; Ulkuniemi, Pauliina - In: Industrial marketing management : the international … 58 (2016), pp. 58-68
Persistent link: https://www.econbiz.de/10011549369
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When purchasing professional services supports innovation
D'Antone, Simona; Santos, Juliana Bonomi - In: Industrial marketing management : the international … 58 (2016), pp. 172-186
Persistent link: https://www.econbiz.de/10011549379
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The path of innovation : purchasing and supplier involvement into new product development
Luzzini, Davide; Amann, Markus; Caniato, Federico; … - In: Industrial marketing management : the international … 47 (2015), pp. 109-120
Persistent link: https://www.econbiz.de/10011313558