//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Web 2.0 in der Finanzbranche :...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
93
Social web
93
Internet marketing
56
Online-Marketing
56
B-to-B-Marketing
51
Business-to-business marketing
51
Social media
36
Beziehungsmarketing
35
Relationship marketing
35
Lieferantenmanagement
33
Supplier relationship management
33
E-commerce
14
Electronic Commerce
14
Salespeople
14
Verkaufspersonal
14
Marketing management
13
Marketingmanagement
13
Selling
13
Verkauf
13
Brand management
11
Markenführung
11
B2B
10
Customer integration
9
Digital marketing
9
Kundenintegration
9
Viral marketing
9
Virales Marketing
9
Bibliometrics
7
Bibliometrie
7
Business network
7
Consumer behaviour
7
Konsumentenverhalten
7
Unternehmensnetzwerk
7
Big Data
6
Big data
6
Data Mining
6
Data mining
6
Social network
6
Soziales Netzwerk
6
Artificial intelligence
5
more ...
less ...
Online availability
All
Undetermined
88
Free
1
Type of publication
All
Article
95
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
95
Conference paper
1
Konferenzbeitrag
1
Language
All
English
95
Author
All
Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Chaker, Nawar N.
3
Di Benedetto, C. Anthony
3
Dingus, Rebecca
3
Krush, Michael T.
3
Lindgreen, Adam
3
Mero, Joel
3
Michaelidou, Nina
3
Terho, Harri
3
Tóth, Zsófia
3
Brown, Brian P.
2
Cardinali, Silvio
2
Cartwright, Severina
2
Chan, Ka Wing
2
Gu, William
2
Hajli, Nick
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Johnston, Wesley J.
2
Kalra, Ashish
2
Karjaluoto, Heikki
2
Liu, Martin J.
2
Luo, Jun
2
Marder, Ben
2
Milne, George R.
2
Nijssen, E. J.
2
Quinton, Sarah
2
Septianto, Felix
2
Siamagka, Nikoletta-Theofania
2
Swani, Kunal
2
Akarsu, Tugra Nazlil
1
Akhtar, Pervaiz
1
AlSaleh, Dhoha A.
1
Almeida, Marcos Inácio Severo de
1
Ancillai, Chiara
1
Angell, Robert J.
1
Aras, Ajit
1
Archer-Brown, Chris
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
245
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Management science : journal of the Institute for Operations Research and the Management Sciences
149
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
Tourism management : research, policies, practice
116
Journal of management information systems : JMIS
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of hospitality management
83
Journal of marketing communications
83
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Electronic commerce research
79
Management information systems : mis quarterly
79
Cambridge journal of economics
76
Journal of economic literature
76
Journal of internet commerce
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
70
History of political economy
69
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
66
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Review of political economy
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
56
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
55
more ...
less ...
Source
All
ECONIS (ZBW)
95
Showing
1
-
10
of
95
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
Saved in:
2
How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung
;
Pauleen, David J.
;
Tingting, Zhang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
Saved in:
3
Tensions and ties in social media networks : towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Quinton, Sarah
;
Wilson, Damien
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011478704
Saved in:
4
Perspectives on social media ant its use by key account managers
Lacoste, Sylvie
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
Saved in:
5
Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam
;
Nguyen, Quan Anh
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
Saved in:
6
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
7
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
8
Usability perspective on social media sites' adoption in the B2B context
Lacka, Ewelina
;
Chong, Alain Yee Loong
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 80-91
Persistent link: https://www.econbiz.de/10011478722
Saved in:
9
B2B social media semantics : analysing multimodal online meanings in marketing conversations
Mehmet, Mehmet I.
;
Clarke, Rodney J.
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 92-106
Persistent link: https://www.econbiz.de/10011478725
Saved in:
10
Identity construction through role and network position
Purchase, Sharon
;
DaSilva Rosa, Raymond
;
Schepis, Daniel
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 164-175
Persistent link: https://www.econbiz.de/10011478786
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->