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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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Innovation quality : basic concept and measurement model
Prihadyanti, Dian - In: International journal of business innovation and research 18 (2019) 4, pp. 489-502
Persistent link: https://www.econbiz.de/10012024804
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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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Modular product design for dynamic capabilities of manufacturing organisations : a case study
Koskinen, Jari - In: International journal of business innovation and research 8 (2014) 6, pp. 671-683
Persistent link: https://www.econbiz.de/10011290115
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Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; … - In: Journal of marketing 83 (2019) 2, pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
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Managerial decisions for innovation strategy of firms : implications for country level innovation
Sengupta, Keya - In: International journal of business innovation and research 16 (2018) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10011955865
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Proposition of a systematics to qualify the cross-functional collaboration through the organisational communication for the development of services
Hermes, Lisiane Caroline Rodrigues; Trindade, Gunnar Gustavo - In: International journal of business innovation and research 17 (2018) 3, pp. 320-341
Persistent link: https://www.econbiz.de/10011966977
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Co-innovation: a review and conceptual framework
Saragih, Harriman Samuel; Tan, Jacob Donald - In: International journal of business innovation and research 17 (2018) 3, pp. 361-377
Persistent link: https://www.econbiz.de/10011966980
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922