Narrow search
Showing 1 - 10 of 36
Cover Image
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon; Kim, Minki - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
Cover Image
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu; Wu, Fang; Cui, Anna Shaojie - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Cover Image
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
Cover Image
Innovations and technological comebacks
Foucart, Renaud; Wan, Cheng; Wang, Shidong - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10011816951
Cover Image
User-generated versus designer-generated products : a performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10009746286
Cover Image
Insight versus effort : communicating the creative process leading to new products
Miceli, Gaetano; Scopelliti, Irene; Raimondo, Maria … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 602-620
Persistent link: https://www.econbiz.de/10012494706
Cover Image
A matter of perspective : design newness and its performance effects
Talke, Katrin; Müller, Sebastian; Wieringa, Jaap E. - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 399-413
Persistent link: https://www.econbiz.de/10011734873
Cover Image
The catbird seat of the sales force : how sales force integration leads to new product success
Kuester, Sabine; Homburg, Christian; Hildesheim, Andreas - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 462-479
Persistent link: https://www.econbiz.de/10011734893
Cover Image
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Cover Image
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan; Camacho, Nuno; Van der Stede, Wim A.; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 907-926
Persistent link: https://www.econbiz.de/10013399661