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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula; Papasolomou, Ioanna; Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
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Communicating local products on the web : a comparison between Italian and English-language blogs
Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395
Persistent link: https://www.econbiz.de/10011478463
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Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel; Jiménez-Zarco, Ana Isabel; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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Implications on the use of social media for pre-purchase information searches for automobiles
Mahrous, Abeer A. - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 254-275
Persistent link: https://www.econbiz.de/10011628221
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Social network analysis and social capital in marketing : theory and practical implementation
Antoniadis, Ioannis; Charmantzi, Anna - In: International journal of technology marketing : IJTMkt 11 (2016) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10011628248
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Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios - In: International journal of technology marketing : IJTMkt 13 (2019) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
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Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
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Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 12 (2017) 2, pp. 142-150
Persistent link: https://www.econbiz.de/10011745963