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"Sustainable" marketing mixes and the paradoxical consequences of good intentions
Olson, Erik L. - In: Journal of business research : JBR 150 (2022), pp. 389-398
Persistent link: https://www.econbiz.de/10013365726
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Stretching strategic learning to the limit : the interaction between strategic planning and learning
Sirén, Charlotta; Kohtamäki, Marko - In: Journal of business research : JBR 69 (2016) 2, pp. 653-663
Persistent link: https://www.econbiz.de/10011436035
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Strategic orientations and performance : a configurational perspective
Deutscher, Franziska; Zapkau, Franziska; Schwens, Christian - In: Journal of business research : JBR 69 (2016) 2, pp. 849-861
Persistent link: https://www.econbiz.de/10011436304
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Dynamic capabilities and routinization
Wohlgemuth, Veit; Wenzel, Matthias - In: Journal of business research : JBR 69 (2016) 5, pp. 1944-1948
Persistent link: https://www.econbiz.de/10011451634
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The nonlinear relationship between entrepreneurial orientation and sales growth : the moderating effects of slack resources and absorptive capacity
Kohtamäki, Marko; Heimonen, Jesse; Parida, Vinit - In: Journal of business research : JBR 100 (2019), pp. 100-110
Persistent link: https://www.econbiz.de/10012023782
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Examining alliance management capabilities in cross-sector collaborative partnerships
Al-Tabbaa, Omar; Leach, Desmond; Khan, Zaheer - In: Journal of business research : JBR 101 (2019), pp. 268-284
Persistent link: https://www.econbiz.de/10012103272
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The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes
Gnizy, Itzhak - In: Journal of business research : JBR 105 (2019), pp. 214-226
Persistent link: https://www.econbiz.de/10012128501
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Conceptualizing and measuring the "strategy execution" construct
Oliveira, Carla Albuquerque de; Carneiro, Jorge Manoel … - In: Journal of business research : JBR 105 (2019), pp. 333-344
Persistent link: https://www.econbiz.de/10012128517
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Market-driving strategy and personnel attributes : top management versus middle management
Stathakopoulos, Vlasis; Kottikas, Konstantinos G.; … - In: Journal of business research : JBR 104 (2019), pp. 529-540
Persistent link: https://www.econbiz.de/10012105192
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The interplay of strategic and internal green marketing orientation on competitive advantage
Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 104 (2019), pp. 632-643
Persistent link: https://www.econbiz.de/10012105240