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~isPartOf:"Journal of historical research in marketing"
~person:"Branchik, Blaine"
~person:"Guenzi, Alberto"
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Building brand awareness with a bowl of cherries
Guenzi, Alberto
- In:
Journal of historical research in marketing
7
(
2015
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1
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pp. 113-132
Persistent link: https://www.econbiz.de/10010530051
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Staying afloat : a history of maritime passenger industry marketing
Branchik, Blaine
- In:
Journal of historical research in marketing
6
(
2014
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pp. 234-257
Persistent link: https://www.econbiz.de/10010391798
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