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Tariff choice with consumer learning and switching costs
Goettler, Ronald L.
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-652
Persistent link: https://www.econbiz.de/10009272407
Saved in:
2
Tariff Choice with Consumer Learning and Switching Costs
Goettler, Ronald L
;
Clay, Karen
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 633-653
Persistent link: https://www.econbiz.de/10009827729
Saved in:
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