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~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Management science : journal of the Institute for Operations Research and the Management Sciences
Working Paper Series A
23
Journal of business economics : JBE
17
Journal of marketing research : JMR
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
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11
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
10
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8
Die Betriebswirtschaft : DBW
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6
Conjoint measurement : methods and applications
5
Johnson School Research Paper Series
5
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5
Legends in marketing
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4
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Working Papers / Charles H. Dyson School of Applied Economics and Management, Cornell University
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Conjoint measurement : methods and applications ; with 91 tables
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Brand management ; Vol. 3
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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Essays on the effects of brand names and prices on consumer behavior
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European journal of operational research : EJOR
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Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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International journal of production economics
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Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
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Management von Forschung, Entwicklung und Innovation
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A balance model for evaluating firms for acquisition
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
37
(
1991
)
3
,
pp. 331-349
Persistent link: https://www.econbiz.de/10001103307
Saved in:
2
Pricing strategies in a dynamic duopoly : a differential game model
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10001211728
Saved in:
3
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
Saved in:
4
A Dynamic model of rational addiction with stockpiling and learning : an empirical examination of e-cigarettes
Chen, Jialie
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5886-5905
Persistent link: https://www.econbiz.de/10012391460
Saved in:
5
A Bayesian approach to test market selection
Rao, Vithala R.
;
Winter, Frederick W.
- In:
Management science : journal of the Institute for …
27
(
1981
)
12
,
pp. 1351-1369
Persistent link: https://www.econbiz.de/10002679244
Saved in:
6
A balance model for evaluating subsets of multiattributed items
Farquhar, Peter H.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
22
(
1976
)
5
,
pp. 528-539
Persistent link: https://www.econbiz.de/10002145199
Saved in:
7
Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach
Yuan, Hong
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10010152071
Saved in:
8
Pricing Strategies in a Dynamic Duopoly: A Differential Game Model
Chintagunta, Pradeep K.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
42
(
1996
)
11
,
pp. 1501-1514
Persistent link: https://www.econbiz.de/10006102511
Saved in:
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