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Branded generics as a strategy to limit cannibalization of pharmaceutical markets
Reiffen, David A.; Ward, Michael R. - In: Managerial and decision economics : MDE ; the … 28 (2007) 4/5, pp. 251-265
Persistent link: https://www.econbiz.de/10003543617
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Commentary
DiMasi, Joseph A. - In: Managerial and decision economics : MDE ; the … 28 (2007) 4/5, pp. 286-291
Persistent link: https://www.econbiz.de/10003543636
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'Branded Generics' as a strategy to limit cannibalization of pharmaceutical markets
Reiffen, David; Ward, Michael R. - In: Managerial and decision economics : MDE ; the … 28 (2007) 4, pp. 251-266
Persistent link: https://www.econbiz.de/10007764383