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A theoretical analysis of the lean start-up method
Yoo, Onesun Steve; Huang, Tingliang; Arifoğlu, Kenan - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
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Raw ideas in the fuzzy front end : verbosity increases perceived creativity
Kornish, Laura J.; Jones, Sharaya M. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1106-1122
Persistent link: https://www.econbiz.de/10012796445
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User-generated open source products : founder's social capital and time to product release
Mallapragada, Girish; Grewal, Rajdeep; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 474-492
Persistent link: https://www.econbiz.de/10009562947
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Design innovativeness and product sales' evolution
Rubera, Gaia - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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A dynamic model of competitive entry response
Selove, Matthew - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
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Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
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Robust new product pricing
Handel, Benjamin R.; Misra, Kanishka - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Investigating the drivers of consumer cross-category learning for new products using multiple data sets
Sridhar, Karthik; Bezawada, Ram; Trivedi, Minakshi - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 668-688
Persistent link: https://www.econbiz.de/10009614314