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Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is...
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and domestic macroeconomic performance. Set within the context of the Global China 2049 initiative, which aims to … growth in the post-pandemic era. Ultimately the book discusses the likelihood of China achieving a leading position in terms … of processes and innovation and suggests a road to future research on China's industrial trajectory. …
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