On national plan, tourism is, in the current period, one of the areas that can provide regional and country, a profitable and economic development. Natural and anthropogenic potential which Romania has is necessary to be properly exploited, providing promotion and development of investment...

The anthropologists have pointed out the existence of many thinking currents and schools in the field of organizational culture. The study of this culture became more and more important as the transnational companies have developed day by day. Having in mind the process of internationalization...

Consists primarily of the distributing, buying, selling, marketing and servicing of products or services over electronic systems such as the Internet and other computer networks. It can involve electronic funds transfer, supply chain management, e-marketing, online marketing, online transaction...

Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication...

The competition growth constitutes, at the organizations level, one of the major preoccupations for the present context of the social-economic changes. The effects of the globalisation process have been also noticed at tourism industry level, fact which had generated a series of changes both in...

During the decision process, one has to take into consideration more than one criterion, the alternative that meets as many criteria as possible being chosen eventually. As it is impossible to reach the maximum level that is wished for separately for each criterion at the same time, one has to...

One of the most distinctive skills of professional marketers is their ability to create, maintain, protect and enhance brands. In the hospitality industry, each company has several options with regard to presenting its brands. Companies with brands that are well established in the real world...

The number of victims made by the tsunami in Southeast Asia is frightening. The available data indicate over 300.000 victims, to whom we must add several hundred thousands of injured people and over 1.75 million people left homeless. The survivors have to deal with the crude truth: the loss of...

Being the most important industry in the world, tourism is often seen as a salutary solutin for helping the economic development of a country leading to an increase in the life standards. But what is the real situation? We try to define tourism and globalization, to present shortly the main...