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~person:"Bang, Nguyen"
~subject:"Konsumentenverhalten"
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The role of identity and image...
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Konsumentenverhalten
Brand image
25
Markenimage
25
Brand management
24
Markenführung
24
Consumer behaviour
18
Corporate reputation
17
Firmenimage
17
Brand
12
Markenartikel
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Öffentlichkeitsarbeit
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Place marketing
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Taiwan
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Strategisches Management
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Bang, Nguyen
Huber, Frank
34
Bauer, Hans H.
29
Diamantopoulos, Adamantios
29
Loureiro, Sandra Maria Correia
29
Phau, Ian
28
Anderson, Simon P.
27
Gierl, Heribert
27
Swoboda, Bernhard
26
Belk, Russell W.
24
Han, Heesup
24
Hruschka, Harald
24
Bagozzi, Richard P.
22
Melewar, T. C.
22
Sheth, Jagdish N.
22
Mullainathan, Sendhil
21
Herrmann, Andreas
20
Kerschbamer, Rudolf
20
Usman, Osly
20
Inderst, Roman
19
Postlewaite, Andrew
19
Wiedmann, Klaus-Peter
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Janssen, Maarten C. W.
18
Japutra, Arnold
18
Matsushima, Noriaki
18
Guzman, Francisco
17
Sarkar, Abhigyan
17
Warlop, Luk
17
Decker, Reinhold
16
Gröppel-Klein, Andrea
16
Kardes, Frank R.
16
MacInnis, Deborah J.
16
Peitz, Martin
16
Sattler, Henrik
16
Armstrong, Mark
15
Berger, Jonah
15
Boztuğ, Yasemin
15
Dellaert, Benedict G. C.
15
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Journal of business research : JBR
3
Asia-Pacific journal of business administration
2
The marketing review
2
European journal of marketing : EJM
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of strategic marketing
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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Qualitative market research : an international journal
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The international journal of bank marketing : IJBM
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1
Exploring brand
identity
, meaning,
image
, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
2
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
3
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
4
Luxury brand purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
Saved in:
6
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
7
The impact of brand logo identification and brand logo benefit on Indonesian consumers’ relationship quality
Japutra, Arnold
;
Keni, Keni
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011471613
Saved in:
8
The dynamic models of consumers' symbolic needs : in the context of restaurant brands
Han, Sung Ho
;
Bang, Nguyen
;
Simkin, Lyndon
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1348-1376
Persistent link: https://www.econbiz.de/10011609075
Saved in:
9
Luxury fashion brands : factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
10
An integrated model of firms' brand likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
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