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entrepreneurship and strategic management, based on an aggregation of the extant literature in these two fields. The article structures …
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twofold: to bridge the city-level gap in empirical research on entrepreneurship in the Eastern Neighbourhood urban areas; to … focus on urban heterogeneity in entrepreneurship unlike regional level studies which deal both with urban and rural areas … incidence of entrepreneurship is higher in urban agglomerations. To measure entrepreneurship a number of small businesses is …
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This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective. Brand authenticity is operationalized as consisting of three factors: brand consistency, brand customer orientation, and brand congruency. The hypotheses derived in this paper...
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