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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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Marketing
Berndt, Ralph - 1990
Persistent link: https://www.econbiz.de/10000791809
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Marketing-Management. - 2. Aufl. - 1995. - XV, 253 S. : zahlr. graph. Darst. - Literaturverz. S. 234 - 242
Berndt, Ralph - 1995
Persistent link: https://www.econbiz.de/10000791817
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Internationale Marketing-Politik
Berndt, Ralph; Fantapié Altobelli, Claudia; Sander, … - 1997
Persistent link: https://www.econbiz.de/10011519936
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Econometric models in marketing
Franses, Philip Hans (contributor);  … - 2002
uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- Discrete choice models incorporating …
Persistent link: https://www.econbiz.de/10012049576
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Produktion und Absatz
Berndt, Ralph; Cansier, Adrienne - 2002
Persistent link: https://www.econbiz.de/10001647308
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Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
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Econometric models in marketing
Franses, Philip Hans (ed.); Montgomery, Alan (ed.) - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10001634366
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Estimating dynamic effects of promotion on interpurchase times
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001432298