Part one -- Chapter one: Introduction -- Chapter two: the advantages of using naturally-occurring data -- Part two: Case book -- Chapter 3: Metaphor analysis -- Chapter 4: Positioning theory -- Chapter 5: Membership categorization analysis -- Chapter 6: Metadiscourse analysis in...

This book introduces students to an approach to teaching business communication that centres on language, empowering them to go beyond "best practice" formulae or relying on intuition. Instead, it helps them understand how using language in particular ways can achieve particular effects, making...

Cover -- Contents -- Acknowledgments -- Chapter 1: Digital Writing-What is the Big Deal? -- Chapter 2: Professional Communication Online -- Chapter 3: How (Not) to Use Keystrokes -- Chapter 4: Arenas of Digital Writing -- Chapter 5: Writing E-mail Messages -- Chapter 6: Chat and Instant...