Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

The market for beer in Germany is special for many reasons, e.g. the purity law, the large number of breweries, or consumers who are highly loyal to local brands. To what extent brand loyalty affects spatial pricing strategies, is the main question of this article. We employ weekly retail...

Price promotions are important marketing activities for (food) retailers; brand loyalty is a major requisite to foster brands' assets. Several theoretical papers have analyzed the relationship between price promotions and brand loyalty resulting in mixed or perhaps contradictory outcomes; only a...

Der deutsche Joghurtmarkt konnte in den vergangenen 15 Jahren ein starkes Wachstum erzielen. Obwohl der deutsche Lebensmittelmarkt im Allgemeinen als gesättigt gilt, ist der Pro-Kopf-Verzehr von Joghurt in Deutschland von 1995 mit 13,1 kg auf 17,8 kg im Jahr 2009 angewachsen (AMI, 2010)....