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Innovation strategy : from new products to business model innovation

Gassmann, Oliver; Frankenberger, Karolin; Choudury, Michaela - In: Business Innovation : das St. Galler Modell, (pp. 81-104). 2016

Persistent link: https://www.econbiz.de/10011339129

Business model innovation processes in large corporations : insights from BASF

Winterhalter, Stephan; Weiblen, Tobias; Wecht, Christoph H. - In: Journal of business strategy 38 (2017) 2, pp. 62-75

Persistent link: https://www.econbiz.de/10011691631

Business models for frugal innovation in emerging markets : the case of the medical device and laboratory equipment industry

Winterhalter, Stephan; Zeschky, Marco B.; Neumann, Lukas; … - In: Technovation : the international journal of … 66/67 (2017), pp. 3-13

Persistent link: https://www.econbiz.de/10011893118

Organising for reverse innovation in Western MNCs : the role of frugal product innovation capabilities

Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: International journal of technology management : IJTM 64 (2014) 2/4, pp. 255-275

Persistent link: https://www.econbiz.de/10010437171

Creative imitation : exploring the case of cross-industry innovation

Enkel, Ellen; Gassmann, Oliver - In: R & D management 40 (2010) 3, pp. 256-270

Persistent link: https://www.econbiz.de/10003980684

Frugal innovation in emerging markets : the case of Mettler Toledo

Zeschky, Marco; Widenmayer, Bastian; Gassmann, Oliver - In: Research technology management : RTM 54 (2011) 4, pp. 38-45

Persistent link: https://www.econbiz.de/10009547588

Gewinnung neuer Produktideen durch Anregung von Lieferanten : eine Fallstudienanalyse bei Markenartikelherstellern

Conreder, Alexander - 2012

Persistent link: https://www.econbiz.de/10009656324

An entrepreneurial perspective on early product innovation processes : the case of SME in the Swiss energy sector

Hürzeler, Peter - 2013

modernen Innovationsmanagements neu beleuchtet. Um das Themengebiet an der Schnittstelle von Innovationsmanagement und …

Persistent link: https://www.econbiz.de/10009715007

Reverse innovation : insights from western medical equipment manufacturers in China

Widenmayer, Bastian Ludwig Paul - 2012

In den letzten Jahren konnten Firmen aus Schwellenländern ihre Marktanteile sowohl in Industrie- als auch in Schwellenländern durch Reverse Innovation vergrössern. Reverse Innovation bezeichnet dabei schlichte, frugale Produkte, die in Schwellenländern entwickelt und auch in...

Persistent link: https://www.econbiz.de/10009715740

From cost to frugal and reverse innovation : mapping the field and implications for global competitiveness

Zeschky, Marco B.; Winterhalter, Stephan; Gassmann, Oliver - In: Research technology management : RTM 57 (2014) 4, pp. 20-27

Persistent link: https://www.econbiz.de/10010383864