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Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, Lutz - In: Journal of business economics : JBE 87 (2017) 3, pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
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Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin; Hildebrandt, Lutz; Silberhorn, Nadja - In: Quantitative marketing and marketing management : …, (pp. 287-302). 2012
Persistent link: https://www.econbiz.de/10009621755
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Nicht- und semiparametrische Markenwahlmodelle im Marketing
Boztuğ, Yasemin; Hildebrandt, Lutz - 1998
Persistent link: https://www.econbiz.de/10000998088
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Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin; Hildebrandt, Lutz - In: Social and economic research with consumer panel data : …, (pp. 189-205). 2001
Persistent link: https://www.econbiz.de/10001612924
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Investigation of the stochastic utility maximization process of consumer brand choice by semiparametric modeling
Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz - 2000
Persistent link: https://www.econbiz.de/10001546575
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A market basket analysis based on the multivariate MNL model
Boztuğ, Yasemin (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001919370
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Strukturgleichungsmodelle für die Konsumentenverhaltensforschung : Methodische Trends und Softwareentwicklungen
Hildebrandt, Lutz - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 541-564). 2004
Persistent link: https://www.econbiz.de/10002516547
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
resulting behavior are discussed. Various conditions are tested by taking into account context theory. The results reveal that …
Persistent link: https://www.econbiz.de/10008749823
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The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa; Wiebach, Nicole; Hildebrandt, Lutz - In: Journal of retailing and consumer services 20 (2013) 6, pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
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Antecedents of the negative attraction effect : an information-processing approach
Wiebach, Nicole; Hildebrandt, Lutz - In: Marketing : ZFP ; journal of research and management 36 (2014) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10010251073