//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Küster-Rohde, Franziska"
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of sales encounters...
Similar by person
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marktforschung
Advertising
2
Meta-Analyse
2
Meta-analysis
2
Public relations
2
Werbung
2
Öffentlichkeitsarbeit
2
Advertising effects
1
Advertising planning
1
Deutschland
1
Germany
1
Internet
1
Language
1
Market research
1
Marketing management
1
Marketing theory
1
Marketingmanagement
1
Marketingtheorie
1
Social Web
1
Social web
1
Sprache
1
Structural equation model
1
Strukturgleichungsmodell
1
Werbeplanung
1
Werbewirkung
1
balance
1
delayed effects
1
forgetting
1
messages sidedness
1
reevaluation
1
valence
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Küster-Rohde, Franziska
Eisend, Martin
17
Kuß, Alfred
5
Cauberghe, Verolien
2
Franke, George R.
2
Hudders, Liselot
2
Leigh, James H.
2
Noelle-Neumann, Elisabeth
2
Tarrahi, Farid
2
Tomczak, Torsten
2
Bergkvist, Lars
1
Kuss, Alfred
1
Lütters, Holger
1
Sauer, Nicola E.
1
Schuchert-Güler, Pakize
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->