Korherr, Philipp; Kanbach, Dominik K.; Kraus, Sascha; … - In: Digital business 2 (2022) 2, pp. 1-11
The use of analytics in corporate decision-making processes demands a paradigm shift within companies, and particularly … guidance on how to manage the shift to data-driven decision making, this study helps to develop a more profound understanding … four managerial archetypes that are relevant to mastering the digital transformation towards analytics-based decision …
