Despite the popular emergence of online property brokerage platforms in the second-hand housing market, little is known about whether and how these platforms would influence the market, especially in terms of housing price. We thus assemble and analyze data from multiple sources about the entry...

Despite the popular use of product sampling as a promotional strategy by retailers, existing research has largely focused on offline sampling of physical goods and online sampling of information goods but overlooked online sampling of physical goods. We argue that, in the context of online...

Despite the popular use of online advertising by marketers, little is known about its role in the real estate market. This research aims to investigate how online advertising affects the sales of new houses and explores potential contingent factors and the underlying mechanism. Based on a rich...

The sharing economy, enabled by digital platforms, which connect providers and consumers for peer-to-peer exchanges, experienced rapid growth in recent years. Although researchers attempted to explore the societal or business impact of the sharing economy market, little is known about how...

Prior literature has focused primarily on offline sampling of physical goods and online sampling of information goods, whereas a new form of sampling campaign—physical goods sampling via online channels—receives little attention. Leveraging a rich data set from Taobao, a large e-commerce...