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The effects of product-harm crisis on brand performance

Ma, Baolong; Zhang, Lin; Fei, Li; Wang, Gao - In: International journal of market research : JMRS ; the … 52 (2010) 4, pp. 443-458

Persistent link: https://www.econbiz.de/10008646964

The impact of online user reviews on cameras sales

Zhang, Lin; Ma, Baolong; Cartwright, Debra K. - In: European journal of marketing : EJM 47 (2013) 7, pp. 1115-1128

Persistent link: https://www.econbiz.de/10009787110

The impact of a product-harm crisis on customer perceived value

Ma, Baolong; Zhang, Lin; Wang, Gao; Fei, Li - In: International journal of market research : JMRS ; the … 56 (2014) 3, pp. 341-366

Persistent link: https://www.econbiz.de/10010384688

The unexpected effect of frugality on green purchase intention

Wang, Hong; Ma, Baolong; Bai, Rubing; Zhang, Lin - In: Journal of retailing and consumer services 59 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012433850

The effects of loyalty programs in services – a double-edged sword?

Ma, Baolong; Li, Xiaofei; Zhang, Lin - In: Journal of Services Marketing 32 (2018) 3, pp. 300-310

Purpose: This paper aims to demonstrate both the positive and negative effects of loyalty programs. The study proposes a model to demonstrate why and how loyalty program strategies can result in good customer relationships and customer entitlement behaviors. Various configurations of three...

Persistent link: https://www.econbiz.de/10012077179

The impact of online user reviews on cameras sales

Zhang, Lin; Ma, Baolong; Cartwright, Debra K. - In: European journal of marketing : EJM 47 (2013) 7, pp. 1115-1128

Persistent link: https://www.econbiz.de/10010151566