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Navigating the online reputation maze : impact of review availability and heuristic cues on restaurant influencer marketing effectiveness
Nazlan, Nadia Hanin
;
Zhang, Huiying
;
Sun, Jie
;
Chang, Wen
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 288-307
Persistent link: https://www.econbiz.de/10014511807
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