The traditional measure of consumer surplus (CS) (willingness to pay minus price paid) is captured at the time the transaction takes place, implicitly assuming that actual quality received (ex-post) is identical to quality expected (ex-ante). However, when the exchange of goods does not occur...

Electronic commerce (EC) transactions are subject to multiple information security threats. Proposes that consumer trust in EC transactions is influenced by perceived information security and distinguishes it from the objective assessment of security threats. Proposes mechanisms of encryption,...

This study examines the nature and role of Psychological Contract Violation (PCV) in online marketplaces, a critical factor that has been largely overlooked by previous research. Applied to buyer-seller relationships, PCV is defined as a buyer's perception of having being treated wrongly...

This paper aims to predict consumer acceptance of e-commerce by proposinga set of key drivers for engaging consumers in on-line transactions. The primary constructsfor capturing consumer acceptance of e-commerce are intention to transact andon-line transaction behavior. Following the theory of...

Internet-delivered e-services are increasingly being made available to consumers; however, little is known about how consumers evaluate them for potential adoption. Past Technology Adoption Research has focused primarily on the positive utility gains attributable to system adoption. This...

This paper extends Ajzen’s (1991) theory of planned behavior (TPB) to explain and predict the process of e-commerce adoption by consumers. The process is captured through two online consumer behaviors: (1) getting information and (2) purchasing a product from a Web vendor. First, we...