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Adolescent influence on parental purchase decisions: typology of innovative products
Dikčius, Vytautas; Pikturnienė, Indrė; … - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10011994703
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Who convinces whom? : parent and child perceptions of children's engagement in parental purchase decisions
Dikčius, Vytautas; Pikturnienė, Indrė; Šeimienė, … - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 252-269
Persistent link: https://www.econbiz.de/10012179022
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Adolescents' engagement in parental purchase decisions for durable goods : scale development and validation
Dikčius, Vytautas; Pikturnienė, Indrė; … - In: Journal of customer behaviour 18 (2019) 1, pp. 35-60
Persistent link: https://www.econbiz.de/10012257446