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Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
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Asymmetric effects of regulatory focus on expected desirability and feasibility of embracing self-service technologies
Jia, He Michael; Wang, Yonggui; Ge, Lin; Shi, Guicheng; … - In: Psychology & marketing 29 (2012) 4, pp. 209-225
Persistent link: https://www.econbiz.de/10009534090
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Relationship strength in service industries : a measurement model
Shi, Guicheng; Shi, Yizheng; Chan, Allan K. K.; Wang, … - In: International journal of market research : JMRS ; the … 51 (2009) 5, pp. 659-685
Persistent link: https://www.econbiz.de/10003873084
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Different roles, different strokes : how to leverage two types of digital platform capabilities to fuel service innovation
Wang, Yonggui; Tian, Qinghong; Li, Xia; Xiao, Xiaohong - In: Journal of business research : JBR 144 (2022), pp. 1121-1128
Persistent link: https://www.econbiz.de/10013185083
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Impact of technology-enabled product eco-innovation : empirical evidence from the Chinese manufacturing industry
Han, Myat Su; Ma, Shuang; Wang, Yonggui; Tian, Qinghong - In: Technovation : the international journal of … 128 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014490636
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Asymmetric Effects of Regulatory Focus on Expected Desirability and Feasibility of Embracing Self‐Service Technologies
Jia, He (Michael); Wang, Yonggui; Ge, Lin; Shi, Guicheng; … - In: Psychology & marketing 29 (2012) 4, pp. 209-226
Persistent link: https://www.econbiz.de/10009847651