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~person:"Wiedemann, Dietmar G."
~person:"Wiedemann, Dietmar Georg"
~subject:"Mobile Marketing"
~subject:"Viral marketing"
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Wiedemann, Dietmar G.
Wiedemann, Dietmar Georg
Pousttchi, Key
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Haunstetter, Tobias
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Palka, Wolfgang
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
Mobile und ubiquitäre Informationssysteme - Technologien, Prozesse, Marktfähigkeit : proceedings zur 3. Konferenz Mobile und Ubiquitäre Informationssysteme (MMS 2008), 26. - 28. Februar 2008, München, Germany
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ECONIS (ZBW)
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Handbook of research on mobile marketing management
Pousttchi, Key
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003809760
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2
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
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3
Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing
Wiedemann, Dietmar Georg
;
Palka, Wolfgang
;
Vollmayr, Bernd
- In:
Mobile und ubiquitäre Informationssysteme - …
,
(pp. 25-38)
.
2008
Persistent link: https://www.econbiz.de/10003737905
Saved in:
4
Mobil Viral Marketing : ein State of the Art
Pousttchi, Key
;
Turowski, Klaus
;
Wiedemann, Dietmar Georg
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 289-304)
.
2008
Persistent link: https://www.econbiz.de/10003753453
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