Wang, Jianling; Wang, Meng; Wu, Junyan - In: Journal of industrial engineering and management : JIEM 8 (2015) 2, pp. 349-364
Purpose: While tourism e-commerce develops rapidly in China, these channels are truly new to both web providers and web consumers, understanding the nature of these media attaches greater importance. This study investigates the mediation effects of flow experience on the relationship between...
