Narrow search
Showing 1 - 10 of 304
Cover Image
Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
Cover Image
Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
Investment Theorie werden segmentspezifische Preisunterschiede nicht irrationalem Verhalten zugeschrieben, sondern als in … Übereinstimmung mit ökonomischer Theorie angesehen. Der theoretische Vergleich von Gleichgewichts- und intrinsischen Wertmodellen … investors’ stock segments in China. Within the framework of international portfolio investment theory, segment-specific price …
Persistent link: https://www.econbiz.de/10009433707
Cover Image
Price Discrimination in Two-Sided Markets
Liu, Qihong; Serfes, Konstantinos - University of Oklahoma; Drexel University - 2007
We examine the profitability and the welfare implications of pricediscrimination in two-sided markets. Platforms have information aboutthe preferences of the agents that allows them to price discriminatewithin each group. The conventional wisdom from one-sided horizontallydifferentiated markets...
Persistent link: https://www.econbiz.de/10009435121
Cover Image
Factor content functions and the theory of international trade
Neary, J. Peter; Schweinberger, Albert G. - 1986
functions and the theory of international trade', Review of Economic Studies, 53(3), 421-432. …
Persistent link: https://www.econbiz.de/10009441439
Cover Image
Effect of Electronic Secondary Markets on the Supply Chain
Ghose, Anindya; Telang, Rahul; Krishnan, Ramayya - 2008
We present a model to investigate the competitive implications ofelectronic secondary markets that promote concurrent selling of new andused goods on a supply chain. In secondary markets where supplierscannot directly utilize used goods for practicing intertemporal pricediscrimination and where...
Persistent link: https://www.econbiz.de/10009435040
Cover Image
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
Cover Image
Who are we scaring with high fear road safety advertising campaigns
Tay, Richard S.; Ozanne, Lucie - 2002
Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...
Persistent link: https://www.econbiz.de/10009437765
Cover Image
Differentiation, self-selection and revenue management
Ng, Irene C. L. - 2006
This paper takes an interdisciplinary approach towards revenue management, incorporating economics and marketing concepts and proposing that firms employ a dynamic service differentiation so that consumer needs are met more closely. To locate market segments, the paper proposes that firms employ...
Persistent link: https://www.econbiz.de/10009440914
Cover Image
A deliverable sales strategy for Mercedes-Benz Claremont
Van Zyl, Jaco - 2009
ENGLISH ABSTRACT: The economic downturn in South Africa since mid 2008 has transformed the motor vehicle industry into a seriously competitive marketplace. Both large and small dealerships are finding their volumes and margins under increasing pressure. Sandown Motor Holdings (Pty) Ltd has a new...
Persistent link: https://www.econbiz.de/10009442081
Cover Image
Customer Analysis for Software XploRe From Data Mining to Marketing Strategy
Wang, Jianqiu - 2003
This thesis paper presents a case study of customer analysis with the purpose of to developing a marketing strategy for the statistical software XploRe. The customers analysed include the users, who downloaded XploRe free trial version through web site and the actual customers, who bought...
Persistent link: https://www.econbiz.de/10009467253