Introduction -- Acknowledgments -- New thinking for winning -- Principles for winning -- What it takes to win -- Key to winning -- Vision : seeing the future of winning -- Making the right choices strategies -- Confronting the elusive : moving from planning to action -- Brining everything...

Introduction -- Development of strategy : structural components -- Audience strategy : architectural perspective -- Creative strategy : structural support webbing -- Conceptual strategy : presentation drawing -- Verbal communication strategy : architectural rendering -- Visual communication...