There are many studies on the determinants of visitor spending at sport events. However, few studiesinvestigate the effect of satisfaction on spending and even fewer relate this to visitor expectations. Thepresent study examines the case of the World Ski Championships 2015 which were held in...

Inzwischen liegen fünf Studien zu den volkswirtschaftlichen Wirkungen der Fußball- WM vor. Naturgemäß behandeln alle nur Teilaspekte, da die gesamte ökonomische Bedeutung des Sportereignisses mit seiner Vielzahl von Wechselwirkungen nicht quantifizierbar ist. Überhaupt nicht messbar sind...

The main objective of this study is to determine the influence of service quality on satisfaction of football spectators, looking scarcely investigated in the literature. The results, from a sample of 700 spectators at a football club of the Spanish First Division, reveal three main conclusions:...

Ambush marketing is becoming a more and more relevant topic. However, most research has remained descriptive. No study has yet considered the image effects of ambush marketing using a causal model. Thus, the present paper provides a causal model of ambush marketing focusing on cognitive and...

The influx of people attending sport events involves creating wealth in the environment where they are held. To understand the impacts of these events on the host community, it is necessary to analyze the main explanatory variables in relation to models of buying behavior in tourism, so as to...