As the U.S. consumption of sweeteners has increased, analysis of the demand for sweeteners has become more important. In this paper, consumer willingness-to-pay (WTP) for selected four types of sweeteners is evaluated. The four types of sweeteners are Kentucky grown pure maple syrup,...

This study assesses the importance of the quality and safety attributes of dairy and meat products to identify strategies for value addition. It uses product profiles generated by conjoint experiments in a consumer survey applied to 287 households in Nairobi and Eldoret. The results indicate the...

The purpose of this paper is to investigate consumer preferences and estimate their willingness to pay (WTP) for P.D.O. (Protected Designation of Origin) certification. The original contribution of this analysis is the evidence provided on regional differences among consumers in their...

Organic food consumption is increasing among United Arab Emirates (UAE) consumers in the last few years. This increase is due to high per capita income, more awareness on healthy food and the diverse population. Consumers are willing to pay higher prices for the certified organic food products....

Domestically produced poultry products in United Arab Emirates (UAE) are mostly marketed fresh. The objective of this research was to analyze the economic performance of the production supply chain and estimate consumers’ Willingness to Pay (WTP) higher prices for fresh/chilled and...

Local and organic food systems represent some of the many food sector innovations of the past decade that signal that consumers are increasingly diverse and have heterogeneous preferences that reflect their unique values and preferences (Thilmany, Bond and Bond, 2008). Yet, regardless of the...

This paper examines consumer willingness to pay (WTP) for clone-free meat labels. Data were collected at the Sunbelt Agricultural Exposition (Ag Expo) in Moultrie, Georgia using a consumer survey instrument. Survey results show that majority (59.45%) of the respondents said they were willing to...

The knowledge of the overall willingness-to-pay and the specific price premiums consumers accept when buying foods with less fat, saturated fat, sodium, sugar and more fiber shapes food manufacturer and distributor marketing strategies and supports the development of public health strategies....